Members:
Jessie Choo | Melissa Tian | Lin Yukai | Nigel Poo
Do click on their names to check out their blogs too!
Introduction:
· Definition of the crowd-platform
o Requirement of bi-directional communication
· Brief History
o Origin of idea
§ Term coined by Jeff Howe, 2006
o Evolution of crowdfunding from crowdsourcing.
· Basic differences and definitions between crowdfunding and crowdsourcing.
Case Examples:
· TopCoder (Crowdsourcing)
o Business model
§ Clients post up problems from their business organizations
§ Members to work out software development solutions
§ Website community to peer review
§ Expert/experienced members paid to grade and comment on all submissions to pick winners
§ Winner given monetary awards by client/TopCoder
· Kickstarter (Crowdfunding)
o Business model
§ User has an idea
§ User makes a video of his idea
§ User puts video on Kickstarter.com
§ Anyone in the world with internet access can look at the video
§ If they like/ support the idea, they can donate to it
§ In return, the user with give them some kind of rewards
§ User can only get the funds if they hit the targeted amount
§ Kickstarter.com gets a percentage of the fund
Impacts (changing the playing field):
· Benefits (Businesses + Social aspects)
- Talents from the mass crowd
- Quick gathering way of information (know what the people wants)
- Able to solve complex problems.
- Choice to select best solution
- Spurs growth and sustainability for the company (crowdsourcing)
- Narrows down the distance barrier from the problem and the solver
· Concerns
o May require extra time to filter through many solutions (needle in a haystack)
o Job security of existing workers
o Good relevance needed to entice responses from Internet
Crowd-platform in the future:
· Possible applications in other industries
o Politics
o Biomedical
· Concerns to be aware off when implementing crowd platform solutions to above industries
0 comments:
Post a Comment